If you have been using the internet for any time, you have probably heard of Domain Rating and how it can help you optimize your websites. Many new internet marketers have not even heard of this term. However, the truth is that it is one of the essential concepts in all of SEO. There are many different ways to measure a site’s SEO effectiveness, but the main two are Domain Rating and Page Score. Go Now and keep reading this article to understand better what these terms mean to help you determine which method is best for you.
First, let’s talk about what each metric means. Most people know that the primary goal of SEO is to get as much search engine traffic to a site as possible. To accomplish this, web admins try to rank high for keywords that are relevant to their websites. These keywords are then translated into Domain Name Tags, which Google uses to rate each website based on its relevance.
A higher the number of Domain Tags a site has, the more relevant the page is to the query it was designed to answer. In other words, the higher the domain authority, the higher the page score, and the greater the chances of your site earning high search engine results. However, there is more to this equation than just Page Score. There are other things that are considered when an entity is deemed “relevant” or “high-quality.”
So, let’s break down the concept a little bit. When you evaluate a page’s relevance and the amount of linking it has, what you really want to do is find sites that have very low or no follow links. For example, you wouldn’t want to link to sites with tons of follow links because those sites don’t have very high page rankings. You would rather choose low-pages linking to highly ranked, authoritative domains. Therefore, you need to determine where you should place your links, and dofollow links are definitely at the top of that list.
How is this figured out anyway? Well, the formula is actually pretty simple: The higher the domain authority, the higher the page rank, and the greater the chances of your site earning the high search engine result ratings. So, how do we figure out the domain authority of a page? Google recommends using the following formula: (operations per month in SERP rank * number of inbound links). This is a mathematical equation that can be proven using the Google Page Rank formula using Google Analytics.
On the one hand, low-domain-authority sites have less linking activity compared to high-quality sites with high domain authority. On the other hand, a high-quality site has a lot of inbound linking. If you look at sites with low PR and high link volume, you can instantly tell which ones are high-quality content websites and which ones are spammy links. That is exactly what you can find on Wikipedia. Thus, by analyzing the links, you can easily figure out the overall quality of the website.
You may also check the on-page SEO metrics of these domains, to see which ones perform better than the others. Usually, to calculate the on-page SEO score through the number of pages linking to each domain. However, I have seen some services that use the internal IP address to determine the domain score.
Once you have the domain authority and page rating, you should also check the on-page SEO metric to make sure that your site is getting optimal exposure from its targeted keywords and niches. Some of the popular metrics that are used by SEO companies are the following: Alexa rank, Alexa position, and the Inbound Links index. Although there are many more on-page metrics available, these two are the most important ones for your business. If you are not using them already, it would be best to start analyzing the different domains and link architectures that your business has and analyze them thoroughly for both domain authority and page authority so that you will be able to determine which of the two you should target and which one should not.